Peț, Elena; Ruset, Corina; Milin, Anda; Adamov, Tabita-Cornelia; Moisa, S.; Balan, Ioana
(“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2009)
The starting point in marketing is research. This is meant to ensure
marketing decisions, be it about market strategy, launching a new product or
service, or penetrating an external market, opening a service network, ...