Abstract:
The economic and social problems facing today's global society are increasingly varied. One of these is the concern
about the environment status, which has as main directions, in the future, especially the following: the depletion of
resources, the decrease of their quality, the increase in the level of pollution and in the prices of basic resources, the
negative impact on human health, etc. All these forms of concern are found in a new concept: eco-anxiety, considered
an emotional disorder. Specific studies and research show that the most affected segment is that of young people,
especially from developed or developing countries. Paradoxically, regarding the presence of this disorder, an inverse
relationship proportional to well-being and progress is identified: the higher the level of development of a country, the
more present this state of eco-anxiety is. From another perspective, today's society has predominantly become a
consumer society, and the interest of individuals to buy more and more has almost become normality. This phenomenon
also prevails in developed and developing countries. In addition, in the last 3 years or so, the orientation of purchase and
consumption, towards ecological or at least more environment-friendly products and services has been observed. The
purpose of this paper is to highlight the mutual influence between two issues of major interest for today's society: ecoanxiety and consumer behavior. It starts from the hypothesis that these two concepts influence each other. The research
methods are: observation, literature review, synthesis and interpretation. Thus, it follows that the manifestation of ecoanxiety stimulates interest in the purchase of environmentally friendly products, and the compulsive buying style - a socalled emotional remedy - generates hyper consumption and, implicitly, has negative consequences on the environment,
such as: pollution, resource depletion and impressive amounts of waste difficult to manage.
