Proiectarea unui plan de marketing strategic în domeniul producţiei de fructe la S.C.D.P. Iaşi

Abstract

The consumption of fresh and preserved fruits has a vital importance for the human healh and nourishment. Romania has favourable conditions for fruit-production, disposing of : fertil soils an adequate climate for fruit-growing, a reduced soil polution comparing to western European countries, a cheaper manpower and tradition in fruit-growing and fruit industrialization. The authors propose to elaborate a strategic marketing plan aiming the supply with fruits of Iaşi city market, in conditions of economic efficiency, in view to satisfy the consumption needs of the local population. The case of study was realized at S.C.D.P. Iaşi.