Planificarea de marketing pentru aprovizionarea cu produse din carne a pieţei municipiului Oradea la orizontul anului

Abstract

Romania’s integration in the European Union at the beginning of 2007 foresees additional efforts of local meat and meat products producers. Therefore Romanian producers will have the difficult task to “compete on an open market” with the producers from Western and Central Europe, who come with a bigger financial power than theirs and who also benefit of a bigger support from the governments of the countries they belong to. Obviously, the European competitors are used to the rules and requirements of the European market while the Romanian producers have just started to notice. Put into practice, the strategy of distribution has to be flexible in view to allow the implementation of some changes or quick adjustments to the market requirements. Supplying with meat products of the Oradea market is achieved through a combination of the foloowing three types of distribution: directly, by storage and by transit. The process of marketing planning suppose the five stages: the analysis of market opportunities; the study and the choice of the target markets; elaborating of marketing strategies, elaborating of marketing programs, the organization, the implementation and the control of marketing activities. Specialists predict that in 2010 it will be registered a change in the process of distribution of the agricultural production and foodstuffs at the level of the Oradea market. Therefore, the distribution will be achieved directly through supermarkets (like Selgross and Metro for en-gross sales and Real, Cora for en-detail sales) in prejudice of the existing agricultural and foodstuffs open markets and small specialized shops.