Abstract:
Romania’s integration in the European Union at the beginning of
2007 foresees additional efforts of local meat and meat products producers.
Therefore Romanian producers will have the difficult task to
“compete on an open market” with the producers from Western and Central
Europe, who come with a bigger financial power than theirs and who also
benefit of a bigger support from the governments of the countries they belong
to. Obviously, the European competitors are used to the rules and
requirements of the European market while the Romanian producers have
just started to notice.
Put into practice, the strategy of distribution has to be flexible in view
to allow the implementation of some changes or quick adjustments to the
market requirements.
Supplying with meat products of the Oradea market is achieved
through a combination of the foloowing three types of distribution: directly,
by storage and by transit.
The process of marketing planning suppose the five stages: the
analysis of market opportunities; the study and the choice of the target
markets; elaborating of marketing strategies, elaborating of marketing
programs, the organization, the implementation and the control of marketing
activities.
Specialists predict that in 2010 it will be registered a change in the
process of distribution of the agricultural production and foodstuffs at the
level of the Oradea market. Therefore, the distribution will be achieved
directly through supermarkets (like Selgross and Metro for en-gross sales
and Real, Cora for en-detail sales) in prejudice of the existing agricultural
and foodstuffs open markets and small specialized shops.
