Abstract:
In the past years, among consumers, is establishing a growing interest
in agricultural products and food quality, namely, ecological products. Even
if organic foods are 20-40 % more expensive than conventional ones, their
consumption is increasing and the Romanian market is growing fast. The
market share of ecological products in our country is projected to reach
about 2% over the next five years; Romania is currently experiencing higher
trends of development in this sector than the rest of European countries.
Currently, ecological products occupy a less than 1% of market share, many
of the Romanians consumers preferring conventional products currently
instead of ecological products. Starting from these considerations, we
conducted a market study in the town Iasi, based on questionnaire on
consumer behavior of ecological food products in Romania, whose results
will be presented in this article.
