Abstract:
Ecological agriculture is an agricultural system designed to provide
consumer food fresh, tasty and authentic at the same time respecting the
natural life cycle of systems. From the consumer point of view, ecological
agriculture creates quality authentic products without using chemical
synthesis. Worldwide, ecological agriculture is practiced in approximately
100 countries and area of land that is managed in ecological agriculture is
constantly increasing. Also, the market for ecological agriculture is growing
in all European countries, official and unofficial statistics estimating an
increase to 10% annually. However the Romanian market for ecological
products is still pioneering and synthetic information on demand referring to
the domestic market is still insufficient. This article attempts to reduce the
uncertainty on this market, making a marketing research to the market of
ecological products in the city of Iasi in an attempt to assess their potential
and its individualization.
