Abstract:
The paper aims to show and explain the usefulness of tools used for the eco-food products promotion. The approach is
done from two perspectives: efficiency and sustainability goals. By reconsidering the multiple dimensions of qualitative
food and the ecological attitude, we build a dashboard of modern promotion techniques that consider the objectives of
sustainable development and quantify the progress achieved. The approach is on three value levels: economic, social
and ecological. The analysis is done for the last 5 years, with data from Romania related to the food that is produced
and consumed in the eco context. All these are in accordance with the requirements of sustainable development. The
research is based on thematic description, analysis and synthesis. The specific indicators of sustainable development
and others are considered. These indicators are drawn regarding the efficiency of sustainable and efficient tools, the
progress achieved in supporting sustainable development and the contribution of eco-food to the wellbeing
improvement and economic growth or stability. Even the separated topics are very well approached in the specialty
literature, the connection between them and the boldness to expose another face of promotion is mainly an original
approach.
