Promotion, consumer society and food waste faced to the sustainable development goals

Abstract

Nowadays, there is a controversial relation between consumer behaviour and food waste. On one hand, the sustainable food waste management is very vehement and, on the other hand, the development of promotional techniques is very dynamic, too. The development of human society, the acceleration of the rate of economic growth and the ever-higher generalized consumption is an obvious tendency. Among the many goods consumed excessively, food occupies a main place, generating the impressive quantities of food waste. The phenomenon is not only individual, but with a significant impact at the community level. We propose a set of solutions to regulate the imbalanced relation which is analysed. The used methods for the paper elaboration are: synthesis based on literature incursion, the empirical approach for connection between concepts and data analysis to support the hypothesis and ideas developed in the paper. The result shows that consumption manifested in disagreement with the genuine needs of the individual determines losses and disadvantages for the health, involves difficulties in the management of environmental problems, high-level costs for sustainable goals achievement.