ALSERepository of Iași University of Life Sciences, ROMANIA

Browsing 2014 by Subject "brand architecture"

Browsing 2014 by Subject "brand architecture"

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  • Matei Gherman, Corina; Matei, Vasile (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2014)
    Overall marks express the general architecture firm / organization / company relates to the market. There are four major types of architecture marks (Aaker, D., 2002) from the company / organization / company which is an ...