The development of the viticulture and wine sector export in the Republic of Moldova

Abstract

The global viticulture and wine export competition is growing exponentially, manifested by the spread of new advanced technologies. These technologies have resulted in improved control over production processes and in the quality improvement of even cheap wines, in the massive entry of exporters from the "New World", whose sales have tripled since 1992. That’s why, the emergence of new import and export markets requires original and well-targeted strategies and approaches. Today the wine and viticulture sector in the Republic of Moldova depends on exports. Wine is one of the country's main export products. Over 90 percent of the produced wine production is exported. The wine industry has traditionally been the most powerful sector of the national economy of Moldova. In the past, our country was the largest wine exporter on the USSR market, because every second bottle of wine and every third bottle of sparkling wine was produced in our country.