Robu, Maria; Jităreanu, Andy-Felix; Mihăilă Borza, Mioara
(“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2022)
The concept of neuromarketing, one of the most current and modern, is increasingly present in practical marketing
research, being used mainly in the study of consumer behavior. The concept only appeared in 1983, but in ...