Development trends and promotion methods of the rural tourism in the Republic of Moldova

Abstract

Generally tourism is considered an activity as important as the activity of the following branches: agriculture, industry, trade, etc. Rural tourism is a priority sector of tourism, which includes the development of rural activities and is designed to use local tourism resources (anthropological and natural resources), discovering the rural environment, cultural heritage, local traditions and accommodation structures. This paper presents the dynamic research and analysis of existing accommodation capacities of the collective tourist structures (boarding houses and agro guest houses). The authors focused on the analysis of the following directions: the allocation of financial resources from the state budget in order to implement tourism policies; the share of tourism contribution to GDP; the trend of tourist and excursionist arrivals; the participants in the domestic and foreign tourism; the evolution of indicators related to collective tourist accommodation establishments (boarding houses and agro guest houses), as well as of those indicating the net use of accommodation capacity and the forecast of possible changes until 2021.The authors studied the main ways of rural tourism promotion, which could facilitate the communication process with potential clients through modern information and persuasion methods and techniques.