Jităreanu, Andy-Felix; Leonte, Elena; Chiran, Aurel; Drobotă, Benedicta
("Ion Ionescu de la Brad" University of Agricultural Sciences and Veterinary Medicine, Iași, 2017-04-14)
Advertising helps to establish
a set of assumptions that the consumer will
bring to all other aspects of their
engagement with a given brand. Advertising
provides tangible evidence of the financial
credibility and ...