Price policy of enterprises in modern conditions

Abstract

Prices and pricing are one of key elements of market economy. The important role of prices in economic life is determined by that they are basis of all economic measuring, render considerable influence on expenses and results of activity of all managing subjects: both enterprise structures and housekeeping, and national economy on the whole. Prices determine efficiency of foreign economic activity. In the conditions of market economy commercial success of any enterprise in a great deal depends on the correctly chosen strategy and tactics of pricing on goods and services. A price is an economic category, meaning the sum of money, for that a salesman wants to sell, and a customer is ready to buy a commodity. The cost of certain amount of commodity makes his cost.