Browsing 2017 by Subject "beer"

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  • Stylistic and syntactic study of italian and romanian advertising slogans for beers 
    Mihalache, Roxana (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2017)
    Generally, the advertisements use persuasion to make the consumers buy products, regardless of their necessities. The advertisements for beer are no exception, too. This paper follows the advertising tendencies in Italy ...