ALSERepository of Iași University of Life Sciences, ROMANIA

Browsing 2018 by Subject "brand positioning"

Browsing 2018 by Subject "brand positioning"

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  • Positioning the Panifcom brand as a local agri-food producer through marketing strategies 
    Robu, Maria; Leonte, Elena; Chiran, Aurel; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2018)
    With the change in the positioning strategy of the Panifcom brand, the brand's visibility and the company's financial capital increased. The new positioning places Panifcom among the Romanian local agri-food producers ...