Abstract:
Counseling services and career guidance have evolved significantly in the industrial, post-industrial and information s from several points of view – in what concerns the organization, methods, structure, policies and practices, considered h resources and available occupational structures. Moreover, educational and vocational counseling and guidance suppo individuals to build their own careers and thereby, helps in conceiving an optimal path in life. Currently, career counseling must meet the following categories of new situations and challenges: the globalization labor market, the extend of market economy in most of world’s countries, organizational transformation of the workpla growing importance of knowledge, communication skills - not only verbal ones, but also the use of advanced inform technologies, progressive learning, demographic growth and rising unemployment, the implementation of the pol women emancipation, migration and border mobility for labor, and recently, the implementation of new government p regarding the overcoming of the current crisis. These issues have already made considerable changes considerin expectations, micro and macro structures, and the task of counseling and vocational guidance is to properly appria impact, to understand the phenomena in progress and to support individuals as they adapt to new challenges. This paper aims to show the role of guidance counselors in the development of rural entrepreneurship. The target group mainly consists of youth from rural area. Research methods used: questionnaire, focus group, case study.
