Abstract:
The paper reveals some issues that may be taken into account when grounding the regional strategy for development
starting with the negative results from the post-socialist period. The study is a speech for the use at regional level of the
triple bottom line principle in the management process. Formulating the strategic objectives, be they general or specific,
observing the 3 aspects of the triple bottom line may contribute to surpass some managers’ vision who are only
interested in making short-term profit. The study has to take into consideration the real problems that have appeared in
the grounding of the regional strategy. Neglecting the social and ecological efficiency has become a real problem with
respect to maintaining a positive image of the Romanian integration process and in fulfilling the obligations assumed
that refer to the social and life standards. One of the objectives of this paper is also to analyse the regional discrepancy
and to offer some criteria and strategic marks for the grounding of the regional strategy.
