Abstract:
Achieving success in business depends indisputably by the notion of competitiveness, which is a very used term in the modern economy, characterizing the level of performance of an enterprise. We can speak about the notion competitiveness at different levels: product competitiveness, enterprise’s competitiveness, competitiveness of a branch
of economy and competitiveness of a country. Although competitiveness has many definitions al over the World, we can conclude that it doesn’t exist an unique opinion regarding this notion and we can afirm that the competitiveness of a country depends on the competitiveness of the enterprises from this country. It is crucially for any long-term
organizational development strategy to introduce innovations, advanced technologies in the adopted business models, in the processes of production, which will determine high level of productivity, thus contributing at the increasing of the competitiveness of the enterprises. The purpose of this scientific research is to: analyze the innovations and advanced technologies as a source of increasing the competitiveness of agricultural enterprises from the horticultural sector of the Republic of Moldova, to highlight the major problems faced by the agricultural enterprises in introducing innovations and new technologies in the production of horticultural production, to reveal the role of the state in application of innovations and advanced technologies to develop a high performance agriculture and to propose measures for enhancing the competitiveness of agricultural enterprises through innovations and new technologies.
