Economic effectivenes specific to some marketing tools

Abstract

The research presented in this paper aims to determine the specific effectiveness of marketing tools within an agricultural product processing company. In order to carry out this research, the objectives were established: 1. to determine the perception of the quality components of the food products; 2. determining the relevance of the textual information provided through the marketing tools; 3. determining the relevance of the textual information provided through the marketing tools; 4. determining the relevance of the graphic elements to the customers perception regarding the quality components of the food products. This research is necessary for the company to know the relevance of its actions and the marketing tools it uses, where and what it has to improve.