Abstract:
Of paramount importance is the analysis of the economic potential of the enterprise, which serves as a way to determine the capabilities of the potential conditions for the stable and effective functioning of the organization in the future. Research needs to be continued based on a comprehensive methodology that provides a clear mechanism and control
concept in order to facilitate an effective analysis of the economic potential of the enterprise and the search and development of existing reserves. The approach of authors to the formation of the methodology of economic potential analysis is presented. There are structural elements of the methodology and the connection between them. The
algorithm of the analysis of the economic potential of the enterprise for measuring the efficiency of management is substantiated. The presented methodology can be used to analyze the economic potential of the enterprise, to determine the priority directions of the development of components of economic potential, to identify weaknesses and possible
risks, and to form an effective control system in order to achieve the established strategic goal of enterprise development.
