Abstract:
Traditional products are the healthiest products, being obtained only from traditional raw materials and made by
traditional methods. It is true that for product certification as traditionally takes a long time and there are no support
from authorities for promotion. Sibiu is known for its traditional products they made and now the Prefecture and the
Department of Agriculture and Rural Development (DARD) Sibiu wants to develop a program to promote over 224
traditional products in the Sibiu area. Promotion of traditional products in Sibiu can be achieved through product fairs
taking place every year in the county of Sibiu and trading markets, financing projects, through promos. Few traditional
products from Sibiu are displayed in department stores in Sibiu. In Sibiu was realized a study on 100 people, to see how
many people use and consume traditional products, if they are satisfied by the traditional products, how often use these
products, how much they know about traditional products. This study consists in questionnaires answered by people of
Sibiu. Following the questionnaires was observed that 30% often use traditional products, 25% use traditional products
once a week, 17% buy traditional products once a month, while 22% said they do not use these products because they
can not afford to buy it, or they are not sufficiently informed about places where they can buy these products.
Traditional products market from Sibiu increases from year to year and consumers expect that products to be made
entirely by traditional materials.
