ALSERepository of Iași University of Life Sciences, ROMANIA

Browsing 2021 by Author "Mihăilă Borza, Mioara"

Browsing 2021 by Author "Mihăilă Borza, Mioara"

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  • Analysis of the Romanian rural agri-food potential 
    Boghiță, Eduard; Costuleanu, Carmen-Luiza; Mihăilă Borza, Mioara; Ungureanu, George; Viziteu, Ștefan; Pelin, Raluca-Ștefania; Robu, Maria (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    In Romania, agriculture is the most vulnerable part of the economy, as about 30% of the country's population works in this sector. What minimizes the overall performance of the agricultural sector are subsistence farms, ...
  • The modification of food consumption behaviour under the influence of promotional actions 
    Mihăilă Borza, Mioara; Leonte, Elena; Jităreanu, Andy-Felix; Robu, Maria (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    The consumption behaviour represents one of the main attractions of the marketing study area which sparks a lot of interest. Within the enterprise marketing mission, the food consumption behaviour is a particular sub-category, ...
  • Reconsidering the marketing mix from the perspective of circular economy 
    Mihăilă Borza, Mioara; Jităreanu, Andy-Felix; Boghiță, Eduard; Robu, Alexandru-Dragoș (“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
    Circular economy, a modern and current concept, represents a concrete solution to practically support sustainable development. Moreover, circular economy is considered as one of the most representative answers to the need ...