Ignat, Gabriela; Șargu, Lilia; Bivol, Teodor; Bivol Nigel, Anelisse; Șargu, Nicu
(“Ion Ionescu de la Brad” University of Life Sciences, Iaşi, 2021)
In order to be able to adapt to the new challenges on the wine market, the success of a company depends on knowing and
adopting key elements of a communication policy anchored in a strategic marketing process. This paperwork ...