Gîndu, Elena; Pandelea, Monica-Ionela; Drobotă, Benedicta; Chiran, Aurel
(“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2011)
To highlight the most significant aspects that aim the strategies development of agricultural integrated units regarding brand portfolio compared to values mix of brands, the authors conducted a case study at SC AVI-TOP ...