Sustainable development and the role of customer purchase decision

Matei, Vasile; Matei Gherman, Corina

dc.contributor.author	Matei, Vasile
dc.contributor.author	Matei Gherman, Corina
dc.date.accessioned	2022-05-23T10:26:53Z
dc.date.available	2022-05-23T10:26:53Z
dc.date.issued	2013
dc.identifier.citation	Matei, Vasile, Corina Matei –Gherman. 2013. "Sustainable development and the role of customer purchase decision". Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie 56(1): 269-272.
dc.identifier.uri	https://repository.iuls.ro/xmlui/handle/20.500.12811/2433
dc.description.abstract	Effectively economic results of a company are outside, outdoors, converting them into customers products and services in cash or decision maker is out of business a company [Peter Druker, 1966]. For this reason companies spoils its customers with marketing offers and actions, using messages to position themselves in their brains. I put the question, such action is correct? It has more Information customer and the manufacturer does not? Unlikely. The following question arises: Why spend significant amounts of customer-related actions? The lure of the idea of a product or service? If he needs it, will buy. His problem is that he has more options in the purchasing decision which means that supply exceeds demand and have a choice.	en_US
dc.language.iso	en	en_US
dc.publisher	“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi	en_US
dc.subject	sustainable development	en_US
dc.subject	consumer strategy	en_US
dc.title	Sustainable development and the role of customer purchase decision	en_US
dc.type	Article	en_US
dc.publicationName	Lucrări Ştiinţifice USAMV - Iaşi Seria Agronomie
dc.volume	56
dc.issue	1
dc.publicationDate	2013
dc.startingPage	269
dc.endingPage	272
dc.identifier.eissn	2069-6727