Abstract:
The intermediate results of this study complete the rather limited specialist research in the field, which, based on
theoretical and practical foundations, attempts to contribute to elucidating the mechanisms underpinning modern practices
regarding the principles and role of emotions in the process of knowledge of tourism products, taking into account the
progress towards a liberal knowledge-based economy. The research conducted as part of this study has identified the
current need for creative practices emphasising the personal capacity to identify and manage effectively one’s emotions in
relation to one’s goals (career, family, education, etc.) and the major importance of emotional intelligence, which
represents a modern technique of becoming aware of one’s feelings.