Browsing by Author "Lache, Cătălina"

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  • Adjustment of communication policy in international marketing – romanian consumer case 
    Lache, Cătălina (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2010)
    The phenomenon of globalization, of internationalization of production, trade and consumption requires greater efforts to adapt marketing communications to the specific of local consumers. In order to characterise consumers ...
  • Improving the quality of the training process and stimulating creativity – a chance to overcome the economic and financial crisis 
    Lache, Cătălina; Axinia, C.; Boldureanu, Gabriela (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2010)
    Most Romanian enterprises have dismissed a great number of employees in order to cope with the economic imbalances caused by the global financial crisis. In order to come back to economic growth, it is necessary to improve ...
  • Particular aspects of the tourist products consumers’ loyalty 
    Lache, Cătălina; Alexa, Elena-Lidia (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2011)
    The tourist consumption represents the expression of a very varied set of needs and motivations: rest, relaxation, escape from the every-day setting, recreation or the satisfaction of certain cultural, aesthetic, emotional ...
  • Quality and organization in romanian health institutions 
    Boldureanu, Daniel; Lache, Cătălina; Boldureanu, Gabriela (“Ion Ionescu de la Brad” University of Agricultural Sciences and Veterinary Medicine, Iaşi, 2010)
    Noting the growing importance of quality and organization in Romanian medical institutions, we studied the employee opinion on the intra-hospital care environment in terms of organization of medical work and service ...